Not just underwear, undercare

Empowerment starts here

This month, we're raising awareness by partnering with non-profits supporting gynecologic health and research.

Brown (Limited) | Model is wearing size 2XL


No lip service. No lip slips. Just better undies.

  • Friendly for your intimates

    Our undies support + soothe your precious parts with wider gussets and a patented, full coverage lining

  • Protected with minerals

    Our lining is enhanced with zinc, which possesses antibacterial and odor-reducing properties

  • Derived from Mother Nature

    Our soft TENCEL™ fibers are derived from sustainably managed forests, making them super breathable

Lilac is here

The color that will have you giddy every time you reach for it in your undie drawer.


A Seamless Summer

It's official! Our Seamless Collection is finally coming - with the same natural fibers and mineral-infused, huha-loving lining you all love.

Launching Summer 2024.

Seamless | Model is wearing the High Seamless Thong (S)

Bundle Undies + Save

  • Weekend

    Buy 2 undies and save 5%

  • Weekdays

    Buy 5 undies and save 10%

  • Full Week

    Buy 7 undies and save 15%

As seen in

  • Community impact

    1% of sales go to a non-profit of your choice. Help us make an impact!

    Learn more
  • Breathable Tree Fibers

    Our undies are made from breathable, sustainable tree fibers and are infused with healing mineral, zinc oxide.

    Shop undies
  • The Huha Nursing Bra has entered the Undie Design Lab

    Vote for your favorite design proposal in our poll!

    Learn more